MISSION STATEMENT
A global, customer-focused company, we specialize in innovative phenolic resin technologies and differentiated. We strive to consistently outperform our competitors while providing a challenging and rewarding environment for all of our Associates. We conduct our business in accordance with KuenBong & Company’s “Guiding Principles”
VISION STATEMENT
We will be the leading provider of innovative phenolic resin technologies and differentiated, specialty resin products serving the global market.
Kuenbong GROUP'S GUIDING PRINCIPLES
Value for Customers
We are committed to anticipating, understanding and meeting our customers' needs and expectations.
As a diligent supplier with a passion for detail we provide indispensable support to make our customers successful. We deliver superior value through our commitment to quality, service and reliability supported by our global presence.
Innovation
We joint venture with our Japanese partner "Cashew" to create renewal benefits for our customers.
Constant innovation in everything we do is essential for our long-term financial success. We are leaders in continuous improvement and our culture encourages and rewards creativity and initiative by all our employees.
Leadership
Entrepreneurship is our heritage and the foundation of our success. We continue this tradition through delegated responsibilities, freedom of action and personal accountability.
We believe in solid leadership based on personal example, modesty, putting trust in people and promoting team spirit. We are committed to developing our future leaders within the KuenBong Group in order to safeguard this style.
People
As a family company we are devoted to our associates' well-being and personal development. We reject all forms of discrimination and harassment and show understanding and respect in our dealings with each other.
We promote a multi-cultural environment where associates work together in worldwide teams to enrich our culture and capability. We believe in the value of enduring relationships with customers, suppliers and industrial partners.
Responsibility
Our company and its shareholders together are committed to protecting the environment and being responsible corporate citizens in all countries and communities in which we do business. We take all possible care to ensure the safety of the workplace and of our products.
We strive for the highest standards of personal behavior. Fairness and integrity guide our conduct amongst ourselves, towards our business partners and the general public.
Long Term Orientation
After more than 30 years the KuenBong Group is and will remain a wholly owned family enterprise. We strongly believe that our long-term business orientation is a major strength that benefits our customers and partners.
Whilst we are not averse to reasonable risks, financial prudence, and solidity will continue to determine the scope and speed of our strategic development.
KuenBong has a long and successful tradition of worldwide cooperation, alliances and partnerships which enable us to better serve our customers and strengthen our competitive position.
